The WISE Campaign to work with ITN Business to produce ‘STEM: Access for All’ – highlight the importance of accessibility in the STEM sector
STEM skills are essential for the UK’s productivity and a lack of them in the workforce is a key economic problem. Inspiring the next generation, career changers and returners, by making STEM accessible for all, will enable the sector to grow and thrive, into an industry fit for the future.
To showcase this need for accessibility, the WISE Campaign are featuring in ITN Business’ news-style programme, ‘STEM: Access for All’, which will launch on World STEM Day this November. The programme will explore the drive to make the UK a ‘science superpower’ and how we must make STEM accessible for all for the sector to grow. ‘STEM: Access for All’ will also address the digital skills gap and how this can be narrowed by inspiring future generations.
Hosted by Dr Anne-Marie Imafidon MBE, a thought leader in the tech space and champion of diversity in STEM, from ITN’s London studio, the programme will also feature insights from the British Science Association and STEM Learning. ‘STEM: Access for All’ will also feature organisations showing best practice when it comes to diversity in STEM, providing opportunities for young people or those returning to the sector, and initiatives to plug the digital skills gap.
Launching this World STEM Day [8th November] ‘STEM: Access for All’ will combine expert interviews, news items and reporter led sponsored editorial profiles. The programme will be showcased on our website and social media, and will supported by a digital launch and marketing campaign led by ITN Business. The content will also be hosted on the New Scientist platform, serving a highly engaged audience with an interest in the sector, and ITN Business’ content hub.
Nina Harrison-Bell, Head of ITN Business said “This programme is a great opportunity to highlight the importance of STEM within the sector and for society as a whole. We are confident that the insights and knowledge of the British Science Association, STEM Learning and the WISE Campaign will bring a great depth and scope to the programme.”
There are commercial opportunities for leading companies to be featured in the programme and spearhead their own news items. We’re looking for organisations at the forefront of developments to take part and share their story. If this seems relevant to your work in the industry, then please contact ITN Business’ Programme Directors, Tamsin Luck at Tamsin.Luck@itn.co.uk or James Salver at James.Salver@itn.co.uk.
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About ITN Business
Building on its decades of experience in B2B and corporate communications, ITN Business works with organisations, businesses, and brands to create a deeper, more authentic connection with their people, customers, partners, investors, or the wider world. Our broadcast news-style programming and bespoke digital campaigns for sectors, charities, and industries, share stories of innovation, best practice and thought leadership, to connect with the audiences that matter to our clients, and to ensure longer-term impact.
For more information visit: itn.co.uk/business