Inclusive Recruitment Gendered language in job adverts Answer 5.1.1: Eliminating gendered language from job adverts

The answer to the previous question, ‘which of the following statements regarding gendered language in job ads do you think is NOT true?‘ is ‘application numbers from men drop when language is feminine‘.

You therefore have nothing to lose by removing masculine language from job adverts.

Where the advert is posted is another important consideration, specific jobs boards or recruitment agencies will help to broaden your talent pool. The WISE jobs board, aimed at women in STEM careers, might be the perfect place for your advertisement! Do contact your relationship manager to discuss this or any other job advert requirements.