BAE Systems – Clever Cogs Girlguiding badge

Many organisations on the Ten Steps journey aim to meet their change mindsets by challenging bias and sexism step by increasing outreach work with children of school age. This case study looks out how BAE Systems developed an engineering badge with Girlguiding North East that has since been completed by 25,000 girls in the UK.

It recognises that girls make decisions about the sorts of careers that might suit them at an early age and that outreach activities that present STEM as suitable and interesting can help them see these disciplines as something they might want to do. This will strengthen the the pipeline into STEM careers and ultimately help close gender gap.

This case study aims to provide ideas and inspiration to WISE members looking to extend their outreach activities and broaden their pool of potential employees.

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WISE members get access to a dynamic, change-making network and also a library of best practice, relevant case studies to show how other companies have made lasting change happen.

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