People Like Me aims to support recruitment of girls into STEM subjects post-16, particularly those that girls typically do not choose such as physics and engineering.
- Girls are more likely to create and articulate their self-identity using adjectives (while boys are more likely to talk about themselves in terms of verbs)
- Traditionally science careers outreach focus on what scientists and engineers “DO” which can create a conflict between girls’ self-identity and their perception of a STEM-identity
People Like Me, co-written by Professor MacDonald and WISE builds on this – helping girls articulate their self-identity using adjectives and matching to the 12 types of scientist, drawing on research from the Science Council and through this discovering inspirational female role models – People Like Them!
WISE commissioned the Open University to undertake an independent evaluation of People Like Me to understand any attitudinal impact on girls following a session. It shows that after a session 96% of girls are just as, or more likely to choose a STEM subject post 16!
The research behind People Like Me:
The Open University evaluation of People Like Me:
Highlights of People Like Me in the News:
- Closing the tech gender gap (guardian page)
- Video of launch
- Press release of the People Like Me Goes Digital campaign
- Press Release – New Training platform