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WD140938 - eCommerce Media Executive GB

Job Details

  • Permanent, Full Time
  • Greater London
  • Closes 19th October 2017
  • Requisition ID: WD140938
  • Required degrees: Bachelors
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Basic qualifications:

• Bachelor's degree or equivalent
• Strong media & commercial acumen – to lead media plans for eCommerce retailers & report back on performance / ROI
• Passion for an ecommerce agenda – must want to adapt and learn constantly changing eCommerce landscape and related media opportunities.
• Ability to collaborate & influence – role will liaise with multiple stakeholders internal & external
• Proven negotiation skills – critical for negotiating media fees and related costs
• Media management experience, ideally within a FMCG / FMCH – critical to have strong media experience to be able to do role.
• Excellent communication and interpersonal skills

Preferred qualifications:
As above.

Details:
GSK is a science-led global healthcare company with a mission: we want to help people to do more, feel better, live longer. We research and develop a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare. We have a significant global presence with commercial operations in more than 150 countries, a network of 89 manufacturing sites and large R&D centres in the UK, USA, Belgium and China.

GSK Consumer Healthcare combines our strong pharmaceutical capabilities in regulatory, medical, drug manufacturing, and healthcare professional access - doctors, dentists, pharmacists - with best in class fast moving consumer goods capabilities - consumer insight, speed to market, brand focus and the ability to effectively partner with retailers. We call this combination of pharmaceutical and fast moving consumer goods capabilities ‘Fast Moving Consumer Healthcare’, and believe we are uniquely placed to become the first and best Fast Moving Consumer Healthcare Company driven by science and values.

To find out more about Working at GSK, click here.

To find out more about GSK Consumer Healthcare, click here.

An opportunity has arisen for an eCommerce Media Executive GB to join our Digital Marketing and eCommerce team in Brentford. As eCommerce Media Executive GB, you will be responsible for delivery of the media marketing plan to be executed on retailer sites. You will utilise marketing media efficiently to drive sales and feed insights back into the business and conduct return on investment analysis.

This position offers the successful candidate the opportunity to collaborate with various stakeholders in an autonomous role bringing media technology expertise to shape ways of working and drive our eCommerce strategy.

Responsibilities include:
eCommerce Activation Calendar:
• Responsibility for the eCommerce activation calendar across retailers.
• Work alongside Mediacom to turn insights into effective tactics.
• Develop a plan to drive sales and ROI for GSK across channel.
• Ownership for the entire eCommerce budget.

Vendor Management:
• Relationship management with Mediacom or: Dunnhumby, Triad, AMG, Ocado and i2C.

Media Investment:
• Own the PO and trade funds process for media investment.

Business Engagement:
• Align with brand plans to activate in line with priorities.
• Work with shopper marketing to create artwork.
• Regularly communicate with the CBMs and create an omnichannel plan for a seamless consumer experience.

Return On Investment Analysis:
• Continued return on investment analysis to ensure our media efficiency is optimized.
• Feed insights back into the business at regular touch points.

We are passionate about what we do and have created an environment where everyone feels valued, is able to develop, contribute to our mission and be proud of what we achieve. We want people who share our values and believe in our mission. Our investment in training, development and learning opportunities will empower you to be the best you can be, and we’ll make sure you have a stimulating and wide-ranging role that will enable you develop your expertise as you create value for us.

APPLICATION CLOSING DATE – 19th October 2017

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

During the course of your application you will be requested to complete voluntary information which will be used in monitoring the effectiveness of our equality and diversity policies. Your information will be treated as confidential and will not be used in any part of the selection process.

If you require a reasonable adjustment to the application / selection process to enable you to demonstrate your ability to perform the job requirements please contact 0808 234 4391. This will help us to understand any modifications we may need to make to support you throughout our selection process.

*LI-GSK

Contact information:
You may apply for this position online by selecting the Apply now button.

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