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WD140810 - Global Digital Marketing Director - Oral Care & Skin Health

Job Details

  • Permanent, Full Time
  • Surrey
  • Closes 26th October 2017
  • Requisition ID: WD140810
Apply now

Basic qualifications:

• Significant experience in digital marketing, brand building, and communications
• Experience in search marketing (SEM/SEO), content marketing, social media, mobile marketing, influencer and earned media campaigns, user generated content, relationship marketing, eCommerce, and use of web analytics and how they are applied.
• Experience of Paid, Owned, Earned, aspects of Digital marketing

Preferred qualifications:
• University Degree in Marketing or Communications
• Digital Agency experience
• Experience of leading teams
• CPG experience

Details:
Who we are
A science-led global healthcare company with a special purpose: to help people do more, feel better,
live longer.

We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.

What we do
We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our 3 global businesses, scientific and technical know-how and talented people.

Pharmaceuticals – Our Pharmaceutical business has a broad portfolio of innovative and established medicines. We currently focus on developing new medicines in respiratory and HIV/infectious diseases, oncology and immuno-inflammation; with discovery research exploring these and other areas.

Vaccines – Our Vaccines business has a broad portfolio and innovative pipeline of vaccines to protect people of all ages. We deliver over two million vaccine doses per day to people living in over 160 countries.

Consumer Healthcare – Our Consumer Healthcare business develops and markets consumer preferred and expert recommended brands in the Oral Health, Pain Relief, Respiratory, Nutrition/Gastro-intestinal and Skin Health categories.

How we’ll do it
Everyone at GSK will focus on 3 priorities – Innovation, Performance, Trust

Innovation
We invest in scientific and technical excellence to develop and launch a pipeline of new products that meet the needs of patients, payers and consumers.

Performance
We aim to achieve industry-leading growth by investing effectively in our business, developing our people and delivering flawlessly.

Trust
We commit to ensuring the quality, safety and reliable supply of our products; and to building trust through our approach to engagement, pricing, global health and being a progressive employer.

Our values and expectations are at the heart of everything we do and form an important part of
our culture.

Our values: Patient focus, Transparency, Respect, Integrity
Our expectations: Courage, Accountability, Development, Teamwork

Why we do it
To help people do more, feel better, live longer

Digital Transformation:
GSK is on a journey towards digital transformation to become the global leader in bringing the best in class analytics and insights, to serve the consumer and patient. In April 2017, Emma Walmsley, formerly the Head GSK Consumer, was appointed CEO of GSK and has been vocal about her desire to accelerate GSK’s digital transformation. This strategy is far reaching and will extend to all corners of the business – from Big Data and applications of artificial intelligence in R&D to New Media in bringing to life consumer brands.
In GSK Consumer, Marc Speichert was hired as Chief Digital Officer, coming from L’Oréal and Google before that



The Category Digital Marketing Director role is responsible for partnering our brand teams to develop & manage world-class Global digital marketing programs as part of a broader integrated marketing mix for our Oral Care and Skin Health categories. Oral Care is GSK’s largest category that houses the biggest brands in our portfolio. In addition to leading a team across these important categories, you’ll be the Sensodyne Lead to champion our biggest global 1 Billion Dollar brand.

You will work alongside the category brand teams to manage the project activities for strategy, creative and deployment of digital consumer health programmes to drive brand growth. You will liaise with Insights, Analytics, Media, Digital operations, Digital Marketing IT, Global brand teams, Area team’s & Local Market teams to ensure successful project delivery.

We are looking for a solid and passionate brand marketer. Someone not afraid to champion great ideas and can quickly evaluate those that are built off of a strong consumer insight and on strategy. This role requires someone who is a change agent. She/he must be fluent in digital marketing for today’s consumer and can persuade others to be courageous, innovate and agile in bringing new ideas to life.




Key Responsibilities:

 As the successful applicant, you will partner with category brand teams, insights, and digital and PR agencies to define brand and digital strategies for agreed focus brands to drive business growth
• You will lead the development of world-class digital assets across Paid / Owned / Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance, deployment feedback
• Implement defined category Digital Marketing Capability for their respective brands and wider marketing and functional support teams.
 You will inspire and develop teams and organizations on Marketing (and digital marketing) skills for today’s consumer
 Partner with the approved Global Digital Agency and PR Agency teams for successful planning and execution
 Drive the strategy, creative testing, communications, and roll-out plan in partnership with regions and areas for digital programmes across multiple digital platforms.
 Lead the development of communications plans and content for brand efforts
 Work with our agencies, medical and communication partners to issue proactive and reactive communication, track industry intel and issues, and prepare key messages and statements
 You will be the key point of contact for area digital leads, LOC brand teams to service their needs to ensure excellent execution
 This role is responsible for the ongoing review KPI’s for programme execution across regions / areas
 Develop learning agendas and consolidate key learnings in partnership with category teams, area digital leads for global asset development
 Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary.
 Report project status and issues to Global Digital Content and PR lead
 Coaches team, peers and colleagues for performance, courage, innovation and trust so GSK is highly sought out as a great place to work and thrive professionally.
 Actively lead and develop highly capable and empowered team who consider the consumer in all they do and deliver. Set clear goals and objectives and ensure delivery through others.

Closing date for applications: October 26th 2017



*LI-GSK

Contact information:
You may apply for this position online by selecting the Apply now button.

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