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Jaguar Landrover case study

Here at Jaguar Land Rover, we run two female specific schemes to help recruit more young women to our apprenticeships.


What we did.

  • One of our key schemes is called ‘Young Women in the Know’. This involves opening our doors to female students to give them a deep insight into engineering and manufacturing careers. To read more, please go to: http://media.jaguarlandrover.com/en-gb/news/2016/12/jaguar-land-rover-opens-its-doors-female-students-interested-exciting-engineering
  • In addition, as part of the application process, we take female applicants and give them one week in the business before the assessment centres start. This helps the young women understand the company, our business objectives and the workplace and puts their fears and any preconceptions to rest.
  • We also run a day for young women (called ‘Females into Engineering and Manufacturing day’) with a tour of our site and presentations from key female employees.

What we learned.

  • With the support of these two initiatives to help our applicants, we have found we are hiring more of the young women applying to our schemes.
  • In addition, we’ve found they’re performing better. So nurturing them really does make a difference!
  • The number of our female apprentices has increased every year. In 2015, 19% of our apprentices were female, with 22% in 2016.
  • However, this year we took our ‘Young Women in the Know’ programme to five of our plants, rather than one, and we’re delighted to say that 50% of our apprentices in our advanced apprenticeship are women, with 25% joining our degree apprenticeship programme!
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