Advertising your apprenticeship
We design our job adverts to appeal to the full talent pool.
We ensure our company reputation matches our commitment to diversity.
Be aware that applying to your scheme is probably not the first encounter apprentices have with your company. In order to cultivate and maintain a positive image as an employer committed to diversity, you’ll need to look at your wider company marketing, for example, your website, consumer advertising, any articles in the press and social media, in order to make sure company is seen as an employer of choice for women.
Review your marketing and promotion practices, including:
- your website (content, images, accessibility, gendered language)
- consumer advertising
- any articles in the press and social media.
Review your employment practices, including:
- flexible working
- staggered start and finish times
- childcare vouchers
- away from home working
- how these apply to apprenticeships.
You should also consider how to engage with women on outreach schemes to generate interest.
We diversify our recruitment channels to access a wider talent pool.
We recommend that all apprenticeship vacancies are advertised on the Government's 'Find an apprenticeship' website free of charge. Consider advertising on channels which are likely to be visited by women and girls, for instance, Jobs page on the WISE website, and via local women’s organisations who can share the opportunities via their networks.
Use social media to engage with potential candidates. See our guide to using social media and which sites women and girls regularly use.
Use local media, such as radio, to reach women and girls who might not be actively looking for STEM apprenticeships. This can be cost effective and a previous Diversity in Apprenticeship pilot run by the UKRC found this tactic to be successful. Include a ‘story’ that can appeal to girls such as a career success, or a solution to a community problem.
Reach out to other organisations in your local area that help young people find jobs, such as local councils or job centres. Many councils have pages dedicated to apprenticeships or helping young people find employment. Their websites are the best place to start a search – they may also list local youth services you can reach out to.
Ask existing employees to promote apprenticeship opportunity to female relatives and friends.
Offer opportunities to women within your company who may be looking for a change in career – Levy funds can be used to upskill existing staff.Consider how to attract women returners - advertise via WISE, Mumsnet, and at a local level you could circulate information through School Governor groups or other parent organisations. Social media is an excellent route to find women who are looking to return to work.
We ensure that our message is clear.
We ensure that we are clear in all communications about our objective to increase diversity and that ALL apprenticeships are open to women as well as men. This includes –
- schools outreach
- working with external organisations
- employee networks.