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WISE Campaign Semta ICE

Advertising your apprenticeship

The wording of adverts can portray messages that can deter candidates from diverse backgrounds.

Remove gendered language and images from adverts. See WISE Hints and Tips for advice on how to do this.

We ensure that we are clear in all communications about our objective to increase diversity and that ALL apprenticeships are open to women as well as men. This includes –

  • advertisements
  • schools outreach
  • working with external organisations
  • employee networks.
Next Checklist: Selection and Assessment

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