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Tips for role models and ambassadors

Be prepared - Know your audience - Keep it simple and fun

Inspire - Enthuse - Encourage

1

Encourage them!

2

Speak mostly to the student, not the adult. Include the adult – they are important too as they can influence choice.

3

Give examples of real people and real jobs within your company.

4

Stress the different types of people working and successful in STEM.

5

Make them think ‘that could be me’.

6

Be positive about their ability to succeed.

7

Give real life examples that will appeal to all.

8

Explain the societal benefits and relevance of what you do.

9

Talk about apprenticeships as well as the University route.

10

Emphasise the benefits of apprenticeships and route to higher qualifications.

11

Try not to:

    • use negative statistics
    • use jargon
    • focus on confident students at expense of quiet ones
    • suggest that particular groups of people couldn’t or wouldn’t want to go into STEM careers
    • stereotype people.
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