Tips for role models and ambassadors
Be prepared - Know your audience - Keep it simple and fun
Inspire - Enthuse - Encourage
Speak mostly to the student, not the adult. Include the adult – they are important too as they can influence choice.
Give examples of real people and real jobs within your company.
Stress the different types of people working and successful in STEM
Make them think ‘that could be me’.
Be positive about their ability to succeed.
Give real life examples that will appeal to all.
Explain the societal benefits and relevance of what you do.
Talk about apprenticeships as well as the University route.
Emphasise the benefits of apprenticeships and route to higher qualifications.
Try not to:
- Use negative statistics
- Use jargon
- Focus on confident students at expense of quiet ones
- Suggest that particular groups of people couldn’t or wouldn’t want to go into STEM careers
- Stereotype people.