Focusing outreach activities to reach the target groups
Transport for London is a local government body responsible for the transport system in Greater London, England. Our primary goal at TfL is to keep the capital working, growing, and to make life in London better.
What we did.
Our core recruitment activities aim to engage, support and encourage young people, parents and their teachers to pursue STEM education pathways and STEM careers in transport. Our approach is focused on improving the overall diversity of our workforce in line with the Mayor’s manifesto as well as the Department for Transport Skills Strategy. That’s why we have embarked on a 'Moving Forward' schools engagement programme that spans some of the most disadvantaged schools and boroughs in London. As part of our journey to increase STEM careers, we are developing key partnerships with schools, highlighting opportunities to benefit from our curriculum rich opportunities from year 7 through to year 13 and how this links to our apprenticeships.
What we learned.
Our approach is helping to nurture girls and diverse talent particularly from socially disadvantaged backgrounds. To date we have made some notable successes from all of our outreach initiatives of our target schools, some of which include:
- Highly targeted career advisory events impacting tens of careers advisors, providing us with a springboard opportunity to reinforce our messages to our chosen schools.
- Disadvantaged school engagement: We have attended over 140 schools events since September with 50% of this portfolio being our ‘gold’ schools.
- Focus on hardship boroughs: Leading tothe development of strategic relationships across key TfL hub locations. We identified the most deprived boroughs in London and we’ve been working in close partnership with some of them. Last year we run a big borough event in Newham where we had approx.. 400 attendees (students, young individuals not in employment or education and Newham resident) out of which, nearly 200 applied to our apprenticeship schemes. This year we’re going to run 2 borough events with Newham and Tower Hamlets.
- Girls and Engineering – targeting STEM: We are working on the attraction strategy to encourage more girls to apply for STEM roles. In November we’ll be running a big Girls STEM event where our female senior leaders as well as our female grads and apprentices will be presenting and talking to female students about the opportunities at TfL.