Establishing contact with schools
Finding the right contact in schools can be difficult, but be confident that schools value the opportunity to work with employers. Once you make the initial contact it is critical to develop that relationship and ensure all students have the opportunity to discover the career opportunities available to them.
We have a clear offer for the schools and the resources to provide this.
The nature and timing of the visit could vary from school to school.
- A slot in a year group assembly.
- A talk or demonstration as part of a science or technology lesson.
- A careers session.
These can be short talks, practical activities or demonstrations.Ensure you have the time, employees and resources to provide what you are offering. Do make sure you don’t overcommit. It is better to form close, long-term relationships with a few relevant, nearby schools and deliver on your promises than spread yourself too thin.
We have a named contact for each school and have established contact.
- Make it personal - contact details can often be found via school websites or a call to the school direct to identify a named person.
- A lead subject tutor or head of year may be a better contact than a head teacher, although the head teacher may delegate to the appropriate staff member.
- Make an initial contact by phone, letter, email, or visit the school. You could invite them to visit your organisation.
- E-mail is not the best for an initial contact as it often gets overlooked. A direct personal contact is more likely to be successful.
- Follow up in writing: please see the pro-forma letter in ‘sell the concept’ below.
We have clearly stated our objectives and are able to sell the concept.
Be clear on what you wish to achieve:
- Explain that you are committed to increasing the diversity in your workforce and want to ensure that girls as well as boys access these opportunities.
- Draft a letter – to sell the concept and be clear about the benefits to the school of having your organisation deliver an activity:
- Recruitment of more girls to your apprenticeships.
- Provide careers support to raise awareness of sector.
- Develop community engagement opportunities.
We have checked that the marketing materials we will use are female friendly and support our objectives.
- Carry out a full review to ensure any marketing or promotional materials reflect the desire to increase diversity.
- Consider language and images that will engage girls and women, as well as other diverse groups.