Develop a sustained strategy of engagement
It is essential to continue to work with individuals who show an interest in continuing to study STEM and may consider a career.
PLM key finding “one off interventions do not work, a sustained strategy is needed”. STEMNet also found that more exposure to ambassadors resulted in more positive responses in student
We continuously work with local schools, colleges, careers guidance providers and community groups to promote a positive message about girls in STEM.
Decide how you can resource this in advance of your activities.
- You may choose to have a series of events that schools and delegates can attend or you may consider this too resource intensive.
- Maintain a regular contact with the school through careers events, role models activities, talks and school visits to your company. Try to make this part of the school’s annual careers calendar.
- Obtain permission to work with and support girls interested in STEM careers through other activities – visits, placements, or supporting a STEM club.
- Nominate a member of staff to maintain a regular contact with each schools named contact – invite them to a lunch or social event occasionally. After school events work well.
We develop our role models as ambassadors and train them to engage girls in STEM.
Your role models are the most effective resource for increasing diversity and engaging young people with your company.
- Identify role models early on – value them.
- Support role models to build their skills and confidence.
- Provide training in how to engage girls with STEM.
- Offer your role models time and opportunity to meet and influence young people.
- Acknowledge the valuable role they are doing both within your company and the wider community.
We identify local, regional and national careers events and activities for our organisation to support.
There will be many activities that you can attend to promote your organisation as an employer of choice:
- Research events and activities and consider which events you have the resources to support.
- Add yourself to the mailing lists of key organisations that will support your objectives.
- Promote your events and activities through organisations with similar objectives.
We have created a calendar of key dates and events that we can support to promote STEM to girls.
We provide unbiased information that encourages girls to embrace STEM careers.
Your website and marketing materials should show girls and women, from different ethnic backgrounds, carrying out a range of STEM activities.
We maintain a database of students, teachers and schools who have engaged with us.
Set up a tracking mechanism based on the data to chart the progress of young people. Review this regularly to ensure sustained engagement with students, teachers and schools.
We follow up with girls and women who have expressed an interest in a STEM career, and with teachers and schools who have engaged with us.
- Where possible buddy up the young person with one of the technician role models.
- Develop a communications strategy for keeping them involved.
- Forward the apprentice opportunities to the young people.
Hold application form surgeries and interview skills workshops.